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Attention: Dormil, Inc. is currently looking for a qualified company to manufacture and
distribute The Tiny Tanker under a licensing agreement.
The Tiny Tanker will join a top-selling category of toys by appealing to a wide range of children, including their parents and
grandparents, the top consumers of this product line. Moreover, the Tiny Tanker can join the one toy category that continues to
successfully fight off foreign competition.
Important Industry Marketing Facts:
Who are the Toy Buyers?
- The top-selling toys in the U.S. are those that are made specifically for young boys and girls and these top-selling toys aren't necessarily purchased by the parents of these young boys and girls. Its grandparents that are on record for purchasing the most expensive lines of toys. And the toys they purchase most are ones that are more traditional, not the modern, techno, computerized games. The Tiny Tanker will appeal to young boys and girls that determine the top-selling toys, and its traditional theme can appeal to the grandparents that purchase these toys most.
What Toys Are Being Bought?
- Within the past three years, newly introduced toys have dominated sales. In fact, the sales of toys released in the last three years account for a 55 percent majority of the dollar sales of all toys and games sold in 2003. It isn't entirely new toy concepts that make this contribution, however, but variations of old ones. New formats of older, traditional games and toys represent 40 percent of the best selling games and toys on the market today. This makes the Tiny Tanker opportunity even stronger. Its modernized variation to older ride-on fire trucks gives this new toy the opportunity to enter the market at an ideal time.
Foreign Competition?
- The Tiny Tanker can help American manufacturing companies compete against foreign manufacturers. Toy and game manufacturers in the U.S. have felt the growing presence of foreign manufacturer competition for years, and this competition continues to grow. In fact, U.S. sales of imported toys and games grew 12.55 percent in the last two reported years, and now surpass $17 billion in sales. But these foreign manufacturers have strongly overlooked one particular product category: wheeled toys. U.S. sales of foreign-made wheeled toys decreased 31.9 percent in sales in the same time period, dropping from half a billion dollars in sales to only $330 million. The Tiny Tanker can help the American toy manufacturing industry reclaim its dominance in U.S. sales by contributing to a primary toy category that foreign companies continue to overlook.
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