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| MARKET |
Attention: Racine One, Inc. is currently looking for a qualified company to manufacture and
distribute the Four Player Chess Game under a licensing agreement.
While the toy and game industry as a whole has swam in rocky waters in recent years, the applicable category of board games has
sailed high, and especially for new variations to traditional games. It is board games for adults actually that have contributed
much to the industry's growth.
Board games are developing in the market much more than other games and toys, and board games for
adults specifically are dominant of all board games categories. Also, new variations of traditional games are scoring high for this
industry so the time is now for the "Four Player Chess Game".
Below are several important facts relating to this innovative, new boardgame.
- Board games are leading the sales of games in recent years, but not all types of board games, and certainly not board games for all types of users and consumers. Board games played mostly by adults now lead this industry that usually caters to children.
- While all board games grew 13.5 percent in volume and 11 percent in dollar sales in the last reported year, traditional board games played mostly by adults grew 37.5 percent in volume and 32.7 percent in dollar sales.
- Chess specifically has aided this growth. Chess players enjoy their game more frequently than other game players, spend more money on their game than others, and purchase related products with higher frequency than other game players.
- The Four Player Chess Game, which provides new strategies of play to this adult intellectual game, can join this particular niche of the rapidly growing category that leads its industry in dollars and growth.
- New formats of older, traditional games represent 40 percent of the best selling games on the market today.
- The Four Player Chess Game can enter the market at an ideal time for new product introduction.
If you would like to read the Marketing Report, please click the following link: Marketing Report
(You will need to have the FREE Adobe Acrobat Reader
installed to read the Marketing
Report.)
Below is a chart of the Board Game Purchasers in the United States alone:
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Demographic
Analysis of Board Game Purchasers |
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Annual Sales |
Demographic
Share |
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By Gender |
|
|
|
Male |
$4,393,466,570 |
39.4 % |
|
Female |
$6,757,465,070 |
60.6 % |
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By Age |
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Under 25 |
$339,167,523 |
3.04 % |
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25 to 34 |
$2,612,174,179 |
23.43 % |
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35 to 44 |
$3,655,197,844 |
32.78 % |
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45 to 54 |
$2,121,993,099 |
19.03 % |
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55 to 64 |
$1,464,184,871 |
13.13 % |
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65 and Older |
$958,213,554 |
8.59 % |
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By Income |
|
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Under $15,000 |
$817,048,566 |
7.33 % |
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$15,000 to $24,999 |
$680,431,631 |
6.10 % |
|
$25,000 to $34,999 |
$997,500,957 |
8.95 % |
|
$35,000 to $49,999 |
$1,739,062,509 |
15.6 % |
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$50,000 to $74,999 |
$2,718,188,538 |
24.38 % |
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$75,000 to $99,999 |
$1,748,726,480 |
15.68 % |
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$100,000 and Over |
$2,449,972,958 |
21.97 % |
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By Race/Ethnicity |
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White |
$9,944,401,100 |
89.18 % |
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Black |
$830,744,430 |
7.45 % |
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Hispanic |
$731,501,130 |
6.56 % |
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Other |
$375,786,400 |
3.37 % |
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By Region |
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Northeast |
$1,951,413,100 |
17.5 % |
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Midwest |
$2,709,676,400 |
24.3 % |
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South |
$4,192,750,400 |
37.6 % |
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West |
$2,297,091,900 |
20.6 % |
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By Marital Status |
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Single |
$2,620,469,000 |
23.5 % |
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Married |
$6,690,559,200 |
60.0 % |
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Separated/Widowed/Divorced |
$1,839,903,700 |
16.5 % |
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By Education |
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Did not Graduate High School |
(NA) |
3% |
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Completed High School |
(NA) |
15% |
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Attended College |
(NA) |
35% |
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Completed College |
(NA) |
32% |
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Completed Graduate
Studies |
(NA) |
16% |
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