Market
Below are important industry facts that make the "Pivot Pencil" an obvious choice!
The Pivot Pencil provides a modernized improvement to an age-old tool.
- Standard pencils and carpenter's pencils have been used for 440 years, and with only slight variation in design and utility. Simply put, this simple device met the simple needs of all. But for too long there have been complicated needs that remain unmet.
- Carpenter's pencils can not conveniently access or accurately mark upon space-constricted areas, around corners or around and inclusive of intruding/protruding objects. And despite all the precise measurements and accurate markings consistently required, such common workspaces are too often left up to guesswork.
- But guess no more, because an accurate answer is now being offered to this question: the Pivot Pencil. The Pivot Pencil is designed to allow convenient access in order to ensure accurate measurements and markings throughout all areas of use.
The Pivot Pencil can help a U.S industry overcome foreign competition.
- Throughout the United States, millions of American companies and American consumers purchase pencils and carpenter's pencils from thousands of American distributors and American retailers, resulting in over 3 billion of these objects sold in our country every year. The problem is, the money from these millions of dollars in sales doesn't stay in America.
- In 1991, only 16 percent of pencils sold in the U.S. came from overseas, but by 1994 almost half of the pencils sold here were foreign imports. Import duties were quickly imposed to correct this situation, but these correcting efforts didn't last long enough. By 2000, imported pencils represented 53 percent of all pencils sold in the U.S.
- The Pivot Pencil can help reclaim this U.S. market. This U.S. patent-pending product offers a new and needed improvement that no foreign company can compete with, and the Pivot Pencil can reclaim this billion dollar U.S. market for a U.S. company.
The Pivot Pencil can appeal to a growing number of do-it-yourself homeowners.
- Over 140,000 remodeling projects are undertaken every year on private residences in the United States, and the owners of these residences like to do a lot of that work all by themselves.
- In fact, almost half of these remodeling projects - 49.3 percent, to be exact - are done independently by residents, and despite the fact that they don't necessarily have professional skills for such projects.
- To compensate for their lack of skills, these consumers purchase the latest and newest gear to help them perform their jobs as easily as possible. And they don't hold back on these purchases, either. In the last reported year of 2003, U.S. consumers spent over $55 billion on alterations and almost $20 billion on additions to their homes.
- The Pivot Pencil can join a huge and profitable field by providing these do-it-yourself households with assistance in completing their tasks.
If you would like to read the Marketing Report, please click the following link: Marketing Report (You will need to have the FREE Adobe Acrobat Reader installed to read the Marketing Report.)
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