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MARKET
Attention: Ariza Enterprises is currently looking for a qualified company to manufacture and
distribute The Mousager under a licensing agreement.
Americans are growing more and more appreciative of the benefits of massage, and their number has grown dramatically. In fact, in
just the last two years the number of Americans seeking massage devices has grown from 36 million to 56 million. Now, massage devices
are sought out more than any other alternate form of therapy for pain and discomfort - even more than nutritional supplements and
simple relaxation techniques combined.
The time is ripe for the Mousager, which can provide an improved and affordable format of self-application massage to a growing
number of consumers that seek such therapy. Just see the facts below to judge for yourself.
The Mousager can meet the needs of a growing sector of the population.
- Throughout the United States, more and more people seek massage devices every year. In 2002, 18 percent of American adults sought this therapy, growing to 21 percent in 2003. And in 2004, this number grew to 28 percent of American adults, who collectively spend over $4 billion annually on these measures. That's almost 60 million people seeking this type of therapy in this one U.S. market, and the number can be expected to grow further.
- And massage tools are not simply a youthful trend, either. In fact, half of all self-applied massage tools are sold to persons of ages 35 to 54, who each spend over $325 annually on these products, indicating that this market is here to stay.
- By offering a new and improved format of the therapy that more and more responsible adult Americans seek, the Mousager can be an ideal product made available at an ideal time.
The Mousager meets these needs in a desired format.
- Not only can the Mousager join a growing product field, but it can stand out in this field by meeting the consumer desires of privacy and affordability.
- Professional massage therapy is not reaching out to a desired extent, and because it makes consumers feel uncomfortable to have another person try to give them physical comfort. In fact, only 23 percent of Americans that favor various methods of massage
- therapy state that they don't mind going to a massage therapist's location. The remaining 77 percent prefer privacy, and even to the point of self-application.
- Even those that prefer professional massage request an alternative, and because they can't afford such professional massage. For example, only 42 percent of insurance companies will provide coverage of massage therapy, even if that therapy is provided by a medical doctor.
- The Mousager can meet the needs of millions by providing affordable massage therapy that can be self-applied.
The Mousager offers the improvements needed in this product field.
- While massage tools have been used for centuries, there's been little improvement to this field throughout. These devices are limited in motion, and can only be applied vertically or horizontally in direction.
- Such limits in directional application can create counter-effects to the desired massage results, and to the point that they can even cause other pains in users due to the repetitive actions in limited areas required for their application.
- The Mousager, however, can be applied in any motion and direction of application, and is not limited in any way. This improvement in application that is long overdue can make the Mousager stand out in this product field, and at an ideal time.
If you would like to read the Marketing Report, please click the following link: Marketing Report
(You will need to have the FREE Adobe Acrobat Reader installed to read the Marketing Report.)
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